Whose turn is it?
Leroy Merlin
Conflicts over daily household chores have increased during the pandemic.

When it comes to dividing household chores, it's always the same story: everyone says they were the last one to do it.

No more getting stuck with the worst tasks at home. With the new filter, chores are assigned randomly and in a fun way.

“...Leroy Merlin playfully introduces a solution to tackle the problem in a friendly and fun way.” Propmark

"When two people are discussing how to split the chores, all they have to do is open the Instagram filter together...”
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The vast majority of our ideas were executed with limited resources; we produced, filmed, edited, and promoted them ourselves.

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