Street Soccer Ball
Biscoitos Zezé
Sidewalk soccer is losing ground to the virtual world, and street games are being overshadowed by digital ones.

Given this pressing situation in soccer, we've placed boxes on the streets with a soccer ball in for all children to play whenever they want.s for all children to play whenever they want.

“On National Football Day and with the start of winter break, we at Biscoitos Zezé encourage the idea that everyone can embrace their inner child...”
Gazeta do Povo

"A campaign provides soccer balls to children to encourage them to get out and be active." PSFK

"Designed to promote physical activity and a sense of community, local children were given keys that unlocked the lockers and granted on demand access to the free balls." Trendwatching 2016 South & Central America Trend




    




















The vast majority of our ideas were executed with limited resources; we produced, filmed, edited, and promoted them ourselves.

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