Solar Intensity Meter
Unimed
Excessive sunlight exposure can cause painful sunburns and irreversible damage to the skin

Using the same simple logic as a sundial, the device uses shadows to indicate the most dangerous times of the day for sun exposure and suggests the appropriate sunscreen SPF for each time.

"A medical co-op in Brazil is raising awareness about the importance of sunscreen."
PSFK

"... the Solar Intensity Meter is a clever brand activation that alerts citizens on the beach to the dangers of the sun overhead." Trendhunter

"In a world where everything seems to need an app or a digital solution, this low-end sundial provided both useful information." Activation Ideias





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The vast majority of our ideas were executed with limited resources; we produced, filmed, edited, and promoted them ourselves.

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